Feb
2

Posted by & filed under Blogging.

Did you know that mom’s are making money online blogging about their hobbies? Seems crazy huh?! Many of my friends are even making a six figure income. I get so many e-mails asking me how to monetize your blog, I thought I would write an entire post about it to hopefully answer some of your questions.

When I first started blogging I had no idea you could even make money writing a blog. It never even occurred to me. It was a hobby and a way to share what I love doing {{creating}}. Then after about 6 months of blogging someone contacted me and asked how much I charged for advertising. Then all the sudden I thought “WOAH.. some one wants to pay me to blog?” The idea seemed kind of nice for all the hours I was putting into the blog. I also thought it would be nice  to pay for all the projects I was making. ;) SO for those next couple months I took on a few other private sponsors. Then someone mentioned I should put up google ads. For the first few months I think I made pennies… if that. Then slowly over the first two years I started making a little more each month (not much)! Finally, 3 years later I make a full time income. It really is all about patience. As your blog numbers continue to grow you will make more money off your ads. It’s simple as that. Don’t get discouraged! You will get there!

I have to laugh because I get asked all the time “how much money do you make blogging?” For me that’s kind of a personal question… but yes it is true, I make a full time living off my blog, which has been a huge blessing while my husband has been in medical school. The sky is the limit. Brands are realizing that mom bloggers have a huge impact, so they have been investing more money into blogging campaigns and advertising.

I do want to say that making money blogging is HARD work. Do not start a blog to make money… you’ll find yourself disappointed for that first year. Start a blog based on your hobbies and passion to share with others. If you work hard and consistently post great content you will find great opportunities come your way…in time. I do have to say it has taken me two years to replace my income I made doing hair (which I no longer work in a salon). The best thing you can do for your site the first year is focus on publishing great content and networking with other bloggers. In time, opportunities will come. It’s also important to always remember your readers first. Do not underestimate your value and influence.

Ad networks

One of the main ways I make money blogging is from Ad Networks. There are hundreds of different ad networks out there: Google, Blog Her, Food Buzz, Rivet, Federated Media, Glam Network, Izea media, Advertising to name a few. You can make anywhere from .50 to $15 per 1,000 page views. So say your blog generates 50,000 page views a month and you were getting paid $2 CPM, you would get $100 for that one ad. However some ad networks are based on CTR (Click through rate), which is calculated on how many clicks the ads gets. It’s important to know which method your ad networks uses. I like CPM rates better because you know you’re guaranteed an x amount of dollars per 1,000 page views.  Make sense? I personally use a few different ad networks such as Google and Blog Her. I also offer private advertising for small businesses as well at a discounted rate.

Sponsored posts

Another one of the main ways I make money is from sponsored posts. I work with Social Spark, Mom It ForwardCollective BiasTap Influence and private advertisers as well.  You can make anywhere from $50 – $1000+ for writing sponsored posts…depending on your traffic. Again do not sell yourself short and do not work for free!

I also make a good amount of my income from freelance writing gigs. I also write posts for Baby Center twice a week, BHG once a week and Lowes once a month. So that definitely brings in a nice chunk of my income. I feel that my time away from my family or while the little ones are sleeping is very precious. Writing a post spotlighting a company usually takes around 2 hours, so I need to be making it worth it. Most of the offers (75% of them) that come through I deny simply because I do not feel they would be a good fit for my blog. I try to stay to true to my values and only promote products/companies I would personally endorse. I feel that simply doing a product review is not worth it for me as much as I love free product.

Affiliate Marketing

Another way to make money is through affiliate advertising. The main affiliates I work with is Silhouette and Social Spark but I know many bloggers have had great success with Amazon and Share a Sale. Basically with affiliate advertising you make a percent off of sales made from your site.

how to make money blogging on iheartnaptime.com

Here are a few other ideas on how to monetize your blog:

  • Start an etsy shop
  • Write an e-book
  • Magazine features
  • Ad networks
  • Sidebar advertising
  • Sponsored and giveaway posts
  • Consulting
  • Affiliate networks
  • Public speaking

 For more great articles on how to monetize your blog read here:

If you’re wanting to invest a little… I would definitely check out Laurie’s workshop. You can see my review here.
Mom Blog to Money Blog

Everyone will be indifferent on this and I encourage you to try different options. If one way isn’t working for you it’s okay to move on and try something new. One thing I have learned is you don’t want to depend on one source of income with blogging. Have several different sources, so if one door closes another one opens.
With the amount of hours I put into my blog now I have to make money to compensate my time.  The amount of time I spend on my blog ultimately determines how much money I make blogging. One last thing I wanted to mention is blogging isn’t cheap…especially once you move over to wordpress. Every time I want to fix something on my blog I have to hire someone to do that.  It also costs a good amount of money to host my blog every month. I’ve also been working on building another site, so I have been putting a lot of my blogging money into that. So no, I’m not making a fortune, but enough to support my family. ;)
Blogging has been one of the greatest blessings for my family. I love being able to stay home with my kids! It’s SO worth all the hard work to grow your blog. Btw, I still find it hard to consider this work… it’s so fun and more rewarding than I had ever imagined! Also just wanted to give a HUGE thanks to all of my readers who keep this blog alive. I sincerely appreciate all of your support, comments and shares. XO
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I know many of you have had questions… so if I didn’t answer them don’t hesitate to ask in the comments or e-mail me!
Have a great day! {hugs!}
Jamielyn Nye is the owner and managing editor of I Heart Nap Time. She aspires to reach women, get their creative juices flowing, and to genuinely inspire. Her unique projects have been featured on many popular websites, including: BHG, Martha Stewart, Fox, ABC, People, Parents and more. When she’s not creating . . . Jamielyn loves to chase her two little monkeys and snuggle up on the couch with her man.

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90 Responses to “How to monetize your blog”

  1. Heather @ newhouse, new home, new life

    Thanks so much for the tips. My blog is really small (about 3000 hits per month), I’ve Adsensed without much success. But that is not why I started this blog – like you I wanted to share things mostly with friends and family. NEVER thought I would get over 100 hits per day!

    Reply
  2. Kristi @ Addicted 2 Decorating

    These are some really great tips. I definitely agree that it’s all a matter of finding out what works for you. Another blogger might have great success with one thing, and then I try it and get absolutely nothing from it. Amazon is an example of that. I’ve tried Amazon, and it just didn’t work for my site. On the other hand, I know lots of bloggers who don’t really like Google Adsense and don’t get much from it, but that’s consistently my main source of blog income. But you definitely have to have a good amount of traffic for Adsense to be worth it. I remember in the beginning, I was making just pennies a day. It took several months before I had even made enough to get that first check. So definitely, the best advice, don’t be afraid to try different things. If it doesn’t work, move on to something else! I also try to avoid anything that requires a contract for a specific amount of time so that if I try something for six months and it doesn’t work, I’m not contractually obligated to have it taking up space on my site for another six months.

    Reply
  3. karen Weight

    I really appreciate you sharing this Jamielyn! I am still learning so much about blogging. I have signed up for some of those companies you mentioned, but I haven’t wanted to take the time to do much with them yet. I need to organize my time better and decide if it’s something I really want to do. I just love posting and crafting so much I don’t want to spend a lot of my time writing sponsored posts. It would be nice to get compensated a little for all this time I spend:) Take care-

    Reply
  4. Rasha @ mychampagnetaste

    Oh Thx alot for sharing these tips…Im with google ads now and like you said it is just pennies ( im very new with blogging I started last Sep, so it is way too soon to talk about money) Im not gonna lie I started this blog to share my DIYs and to make some extra money but I know that it will take long time to start making money so as long as im enjoying all those lovely comments and features I think I will not give up :)
    xoxo
    Rasha

    Reply
  5. Jessica @ Stay at Home-ista

    Thanks for sharing! I certainly didn’t start this to make money, I started because I designed our dream house, we moved in, had our third baby, and THEN I realized that I wanted to document all the work that I did! So now I’m going back, documenting all of my decisions, and getting to add in all the continuing projects as well. I love having a place to showcase all of my efforts in the home.

    Reply
  6. Stephany

    I started my blog because of our son and my wanting to brag about him all the time and also about my photography and I must say…finding your blog has been nothing but an inspiration day in and day out. I talk about you everyday in my family and it’s like we are personal friends or something. I just think it is great. You are simply the best. :D
    Thank you for sharing this wonderful info with us all. <3

    Reply
  7. Amy W.

    Thank you for being honest and extremely helpful! I’ve been trying for a while to get something going with my blog and sometimes it get’s frustrating. You have inspired me to suck it up and try harder!

    Reply
  8. Becky@OrganizingMadeFun

    I think you are absolutely right about going in it for money. I blogged for 18 months without trying to make any money. The good thing was, my blog grew and grew and then BAM! One month I suddenly went crazy and now I average 10 times more pagviews on a daily basis then I did for all those months I blogged for free. The good thing is that because of Pinterest, I wasn’t just “a one trick pony” and only had one good post. I have tons of content when people come from Pinterest and they STAY and read through stuff – and NOW all those months of blogging for free have paid off :) Great post – I’ll be pinning this one, too!

    Becky B
    http://www.organizingmadefun.com
    Organizing Made Fun

    Reply
  9. Kristy @ Sweet Treats and More

    Loved this! Totally agree that it’s hard work and requires patience, and you have to love what you’re doing and blogging about. I’d blog about food even if I weren’t getting paid, I just love it that much:)

    Reply
  10. Samantha @ Lillian McKay

    Thanks Jamie for sharing all this information! I just started my 2nd blog so right now I’m still sorta in the making great content & growing my readers but this will be great for down the road or to use with my 1st blog.

    Reply
  11. Jamie

    Great post. Thanks! I don’t make anything off my blog yet since it’s still pretty new, but I think it’s not too far off. I hope, at least. :)

    Reply
  12. Amber Mae

    Nice information – who knows maybe down the road I could use it! Either way, blogging is such a nice release during nap time, isn’t it?

    Reply
  13. Lace@sugarspiceandlace

    Thank you so much for your post and sharing such great information. Sometimes I feel that all this information is secret and you have to prove worthy to know the secrets haha. I am a new blogger and I love it! I look forward to connecting more with other bloggers and finding ways to get my blog reached out to others to enjoy. That is really why I started just to share what I love to do and what inspires and makes me happy with those who stop by my blog so they can be inspired and feel the way I do when I make something wonderful. You are a wonderful example of the blogger I hope to become. (sounds silly but true) thank you for all your time and hard work you put into this, and I know it takes a lot and I am just a beginner at this. Love <3 Lace

    Reply
  14. Papgena

    Great post! Very simple written and yet very informative!
    I agree with you when you say that blogging is hard work but, if you like what you do it can be very fun!! :D
    I saw you on C.R.A.F.T:

    Reply
  15. Denise Burton

    I am starting out with a blog and hopefully can turn it in to something alot of people will enjoy. Taking baby steps right now!

    Reply
  16. Andi S

    These tips are so helpful. I’m new to blogging and have often wondered about this sort of stuff. Having all this info in one place and having all the breakdowns of it is so wonderful! Thank you so much!

    Reply
  17. Monica

    Thanks for the tips. The past few weeks I have gotten a huge surge of viewers, hope it stays this way and maybe I’ll continue monetizing. Would be nice to eventually replace my income or at least help fund preschool for twins.

    xo…
    mONICa

    Reply
  18. Vicky

    Thanks for these great tips! I can’t wait to implement some of them. Sometimes it seems as a blogger that if I focus too much on one area that I totally neglect another. This is an area that has been on the back burner for me. Visiting from House of Hepworths. Vicky from Mess For Less

    Reply
  19. BethM@Under A Pile of Scrap!

    This has been one of the most informative posts on this topic I’ve seen yet. Thank you! I’ve had a blog for over 3 years and ONLY since THIS year have I decided to try to earn something from it. I never tried to draw readers, it was only to show off my scrapbooking work for the design team I was on at the time. I’ve only signed on with AdSense for now, but have been wanting to branch out a little more, yet know very little beyond them and BlogHer,, which haven’t accepted me. Thank you again!

    Reply
  20. Michell @ Girl In Air

    Can I ask which ad networks are based on CTR (Click through rate)?? I sometimes have 10,000 daily page views and THAT would be awesome….I use google adsense and believe I only get paid per click…

    Thank you so much!

    Reply
    • Trish@MomOnTimeout

      Hi Michell! I think that you are looking for CPM not CTR. CTR is Click Through Rate meaning that someone has to click on the ad for you to get paid. I signed up with Rivit Media last month and they pay CPM which is based on views. I believe that IZEA is also CPM. Hope that helps and good luck!

      Reply
  21. Inspirational Quotes

    How to monetize your blog – I Heart Nap Time I was suggested this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re incredible! Thanks! your article about How to monetize your blog – I Heart Nap Time Best Regards Justin Rolf

    Reply
  22. Rosemarie Reath

    I’ve read a few good stuff here. Certainly worth bookmarking for revisiting. I surprise how much effort you put to create such a great informative website.

    Reply
  23. ritajoy@harbour breeze home

    A friend of mine just sent me the link to this article in response to a question I had regarding monetizing my blog. I found it to be so helpful! Do you have any advice as to when is a good time to start monetizing ~ ie how many views per month should a person have before they try to do advertising? Thanks again for sharing this with us. I stop by to visit you often…Thanks for all the inspiration.:)

    Reply
  24. Holly Hamann

    Hi Jamielyn – I’m the co-founder of BlogFrog (now TapInfluence) and I just wanted to say thanks for taking the time to put all this great info in one place and for mentioning BlogFrog. You clearly have lots of experience learning how to monetize your content and I’m so glad to hear that BlogFrog/TapInfluence has helped you earn income and create a lifestyle that supports both you and your family. If you ever have thoughts about how we can be even better, please let us know!

    Reply
    • Jamielyn

      Thanks so much Holly! I appreciate you taking the time to comment on my blog. :) I love working with your team! P.S. love the new name! Just updated the link in my post. :)

      Reply
  25. The GypsyNesters

    Great information, thanks. We have been working on our site for several years and feel like it’s time to try to make some money. Thanks for the help.

    Reply
  26. Katie

    Thanks so much for the tips! I just started blogging about my hobbies.
    I love the name and concept of your website!

    Reply
  27. Katie

    Thanks so much for the great article! I’m in the VERY early stages of just building my blog and getting ready to start posting projects. I am using WordPress. Who do you use?

    Reply
  28. Karen Goodman

    I just got back from BlogHer’13 and am so motivated to get serious about monetizing my blog. So glad I found your post on Pinterest!

    Reply
  29. andora

    Thank you for your insight. I am an author so I was surprised to find myself completely drowning at the thought of blogging and all of the decisions to be made not only in content and intent, but whether and how to monetize. whew~ I appreciate your wise words.

    Reply
  30. Angela

    What I’m wondering is how do you personalize your blog. I would like to make my own logo and make a navigation bar on the top. Do you have to pay for those features?

    Reply
  31. Anni

    I have only just stumbled across this via Pinterest! Thank you for all your great tips, I’m still new to blogging- wow the cyber world is amazing so big! It’s my escape love it.xx

    Reply
  32. Stefani

    I appreciate this post soooo much! I’ve only been blogging for a few months, and started my blog to document newlywed life. This gave me the push to get google adsense ad’s on my blog and you’re right…I’m making pennies! I was wondering, could you tell me how to get different ads like BlogHer and FoodSense? Thanks for your help!

    Reply
  33. Katie

    Great tips! Another way to make money via amazon/iTunes/starbucks giftcards is by the FeaturePoints app! It is not in the app store, you must first go to http://www.featurepoints.com and then it will take you to the app store! You download apps to “try” and do not have to keep them downloaded to earn credit. The more credit the more money in giftcards you can receive! Use the code 0R9KDI for 50 credit points when you sign up! :)

    Reply
  34. Mike C Smith

    Several excellent tips here, a few I’ve not come across before and once finished writing this comment will look deeper into the given links. Thank you for sharing.

    Reply
  35. Lucia

    This blog was soo helpful probably the beat one I have found..I’m very interested in starting a blog because my daughter just got put I n a body cast so I have to stay home and take care of her.,I would love to write about taking care if her and things I like, such as makeup hair diy ideas all sorts of things…the only thing is how do I get advertisers?do I email companies because I’m not shy lol but ofcourse don’t want to be pushy or rude in any way..please please help me try and getting started!:/ thank you

    Reply
  36. Becki

    Thank you so much for sharing all of this info! I’m not a serious blogger yet, because I havn’t been willing to put in the time yet. I also don’t have a definate focus yet. I feel like I’m all over the place. How do you feel about privacy? I’m normally very much an open book, but I worry about putting everything out there online, especially with my kids.

    Reply
  37. Deerga

    Thank you for the wonderful post. I have just started food blogging and this post has been an eye opener for me in terms of monetizing the work you are passionate about i.e., blogging.

    Reply
  38. Shelby

    Hi Jamielyn! :)
    I enjoyed reading this article very much. I am just starting out as a blogger on http://www.shelbyricks.com and it was very helpful. I subscribed to your blog. Thank you for this valuable information! :)

    - From the Root

    Reply
  39. anna

    this is very helpful!, I always wondered how bloggers earn income. Also, do you also know how to make money from youtube?.

    Reply