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Pink Velvet Cupcakes

Pink Velvet Cupcakes – These velvety smooth one-bowl cupcakes are delicious and easy, too! Perfect for Valentine’s Day or any day!

This recipe is the perfect “sweet” treat to gift your Valentine. I’m a sucker for anything pink or red, so of course I love these pink cupcakes. I also love my Valentine sugar cookies. They are so decorative and fun!

pink velvet cupcake with cream cheese frosting

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I’ll be the first to admit it – I love cupcakes! They’re the perfect serving size, they’re fun to decorate, and they’re way less intimidating than making a full layer cake.

As much as I love to eat red velvet cupcakes, I’ve actually never made them myself. They always seemed a little intimidating to me, and the thought of adding a whole bottle of food coloring to my cupcake batter was a little overwhelming. When I came across this pink velvet cupcake recipe, I knew they needed to happen in my kitchen and soon!

They’re easy to make, use only a few drops of pink food coloring, and are made with super simple ingredients that I always have on hand. These cupcakes are perfect for sharing with your sweetheart on Valentine’s day, or to bring to a class party for the kiddos. They work great as mini cupcakes too!

making the batter for pink velvet cupcakes

How to make pink velvet cupcakes

BATTER. You’ll start by whisking the dry ingredients together, then cutting in the butter. You’ll want the pieces of butter to be no larger than pea sized. Next you’ll add the eggs, one at a time, mixing well after each addition. At this point the batter looks almost like cookie dough.

Finally, you’ll add your liquids and food coloring to make a pretty pink batter! There are still tiny lumps of butter in there, which is what you want! The butter will create little air pockets in the cupcakes as they bake and help them be lighter and fluffier.

FILL. I always use a 3 Tablespoon scoop to fill my cupcake liners, but a spoon works just fine too. Just fill them somewhere between 1/2 and 2/3 full, since they will puff up a lot as they bake.

BAKE. Bake the cupcakes in the oven at 350°F for about 15 to 18 minutes, or until the tops spring back when lightly touched. They will be super fluffy and light, with a perfect dome. Remove from oven and let cool completely.

pink cupcakes in a cupcake pan

Frosting + decorations

Once they’ve cooled, you’ll pipe on a luscious and smooth cream cheese frosting. A classic buttercream or sour cream frosting would also taste delicious, although the cream cheese version is definitely my favorite. You can even add a little pink food coloring to the frosting if you’d like.

I sprinkled some pink edible pearls on top of the frosting to add an extra festive touch. I love the contrast of the pink and white! And there you have it…perfect pink velvet cupcakes that are as delicious as they are beautiful.

pink velvet cupcake with a bite taken out

More “sweet” recipes:

Pink Velvet Cupcakes - These velvety smooth one-bowl cupcakes are delicious and easy, too! Perfect for Valentine's Day or any day!

Pink Velvet Cupcake Recipe

4.86 from 7 votes
Pink Velvet Cupcakes - These velvety smooth one-bowl cupcakes are delicious and easy, too! Perfect for Valentine's Day or any day!
Prep Time: 20 mins
Cook Time: 15 mins
Let Cool: 25 mins
Total Time: 1 hr
Servings: 12


For the cupcakes:

For the cream cheese frosting:

  • 4 ounces cream cheese , softened
  • 1/2 cup butter , softened
  • 3 cups powdered sugar
  • 1 teaspoon vanilla extract
  • 1-2 Tablespoons half and half or heavy cream


  • Preheat the oven to 350°F. Line a cupcake pan with paper liners.
  • In a large bowl or the bowl of a stand mixer, whisk together the flour, baking powder, baking soda, salt and sugar. Add the butter and cut it in using two knives or the paddle attachment on your mixer, until the mixture resembles coarse crumbs and the butter pieces are no larger than pea sized.
  • Add the eggs one at a time, mixing after each addition. Add the vanilla and buttermilk, and stir until combined. Add the pink food coloring and stir until well distributed.
  • Scoop the batter into the prepared pan, filling the cups 1/2 to 2/3 full. Bake for 15 to 18 minutes, or until the tops spring back when lightly touched. Remove from oven and let cool.
  • To make the frosting, add the cream cheese and butter to a medium bowl and beat until smooth. Add the powdered sugar and vanilla and beat until smooth. Add 1 Tablespoon of half and half and beat on high until light and fluffy. Add additional half and half as needed to make a light and fluffy frosting. Pipe onto cooled cupcakes and decorate as desired.


Calories: 387kcal | Carbohydrates: 49g | Protein: 3g | Fat: 20g | Saturated Fat: 12g | Cholesterol: 81mg | Sodium: 259mg | Potassium: 76mg | Fiber: 1g | Sugar: 39g | Vitamin A: 674IU | Calcium: 42mg | Iron: 1mg
Course: Dessert
Cuisine: American
Author: Jamielyn Nye

Photography and recipe contributed by Alicia from The Baker Upstairs for I Heart Naptime.

pink cupcakes with cream cheese frosting and pink sprinkles

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